Ashley Graham has reshaped conversations around beauty, representation, and confidence in fashion. Her impact now reaches beyond runways and campaigns, including a recent cameo in The Devil Wears Prada 2. The role reflects both her industry standing and the cultural shift toward inclusivity.
From runways to red carpets—and beyond
Graham’s career in modeling expanded into entrepreneurship, hosting, and advocacy. She became one of fashion’s most recognizable voices, speaking openly about body confidence and connecting with audiences outside traditional industry circles.
Her role in the Devil Wears Prada sequel, which earned hundreds of millions at the box office, highlighted her influence within the industry and the way her presence has become woven into fashion’s modern narrative.
That same influence led to her partnership with OMEGA in 2024. What began with the celebrity Bob Run grew into campaigns for the Aqua Terra 30 mm collection, a watch she says matches the way women live today.
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A watch that moves with her
For Graham, a watch is more than an accessory—it’s a reliable part of her daily life. The Aqua Terra 30 mm has become a favorite, a piece she wears without hesitation. “The design is beautiful, the materials feel well-made, and it’s something I don’t overthink,” she said. “I move through work, kids, travel, and events, and this watch fits all of it.”
Her schedule changes constantly, shifting from red carpets to flights to family time in a single day. The watches she chooses must adapt. “I’ll grab it in the morning without planning, and it always works,” she said. “That’s how you know a watch is well-designed—it just fits.”
Time, intention, and the pull of the mechanical
Graham’s view of time has changed as her career has grown. Early on, “time well spent” meant late nights and chasing opportunities. Now, it’s about being present—with family, friends, or even alone. “Time well spent can be simple, like hanging out with loved ones or taking a moment for myself,” she said.
That’s why she prefers mechanical watches. “They bring me back to the moment,” she said. “I’m not distracted by screens or notifications. I check the time and stay focused on what’s in front of me.”
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For her, a watch is both practical and stylish. She points to OMEGA’s history—astronauts wearing the brand in space—as proof of its adaptability. “Then on my wrist, whether I’m at a red carpet or on a flight, the watch works in every setting,” she said. “A piece that does all that is the real fashion statement.”
This year has brought major professional achievements, and she’s focused on growing her business. “It’s an exciting time, and I appreciate every part of it,” she said.
When she reflects, personal moments stand out more than career wins. “Holding my oldest son for the first time is something I think about often,” she said. “Women’s bodies are powerful, and experiencing that feeling of accomplishment is unforgettable.”
Her work in sales qualities extends beyond fashion, showing how confidence and connection drive success in any field.
