Mumbai, October 2026: ZOYA, the luxury jewellery atelier from the Tata Group, has unveiled Her Again, a new High Jewellery collection inspired by India’s spices. The collection reimagines these cultural symbols as keepers of memory, exploring a woman’s journey back to herself.
Through gemstone mastery and detailed craftsmanship, ZOYA transforms familiar spices like turmeric, mace, and saffron into expressive jewellery pieces. The collection features an unexpected palette of rubellites, emeralds, and citrines, set in complex compositions that showcase India’s rich cultural heritage.
Anoushka Shankar: The Muse Behind the Collection
Internationally acclaimed sitarist and composer Anoushka Shankar serves as the campaign’s cultural voice. Known for blending her Indian heritage with global influences, Shankar embodies ZOYA’s vision of evolving tradition while staying rooted in culture.
“What I love about ZOYA is the way it takes what we inherit and allows it to evolve through colour, gemstones, and craft,” Shankar said. “You can be deeply rooted in a culture and still speak to the world in a way that feels relevant, simply through the lens of your own experience.”
Craftsmanship and Innovation in Her Again
Arun Narayan, Chief Executive Officer of Titan Company Limited, emphasized ZOYA’s commitment to reimagining India’s cultural influences. “Her Again reflects this approach, drawing from India’s richness and diversity while expressing it in a way that is contemporary, personal, and unmistakably our own,” he said.
The collection includes standout pieces like the Eternal Ember Necklace, featuring a 5.4-carat Mandarin Garnet surrounded by 748 stones, and the Afterglow Ring, showcasing a 2.7-carat Rubellite framed by Zambian Emeralds. Each piece required thousands of hours of craftsmanship, blending traditional techniques with modern design.
Founded in 2009, ZOYA has established itself as a leader in India’s luxury jewellery market. Known for its patented innovations like the ZOYA Baoli® setting and Aeterna Diamond Cut™, the atelier continues to push the boundaries of jewellery design, creating pieces that celebrate the feminine journey.
With 13 flagship boutiques and 12 galleries across India and the United States, ZOYA offers a deeply personal experience, from private atelier appointments to bespoke design consultations. The brand’s latest collection, Her Again, demonstrates its skill in transforming cultural symbols into wearable art, capturing the essence of memory and identity.
The Art of Gemstone Mastery
The collection features rubellites, emeralds, and citrines, among other precious stones, carefully chosen to mirror the colours and essence of Indian spices. Each gemstone is meticulously set, creating detailed compositions that tell a story of cultural heritage and personal journey.
A Journey of Self-Discovery
Her Again is more than just a jewellery collection; it’s an exploration of a woman’s path to self-discovery. The pieces are designed to evoke memories and emotions, connecting the wearer to her past while reflecting her present. The Eternal Ember Earrings, for instance, capture the warmth of Indian spices with their 7-carat rubellites, symbolizing the enduring ember within every woman. The Unbound Bangle, with its deep crimson rubellites and detailed fretwork, celebrates freedom and self-expression.
The Amber Bliss earrings, inspired by turmeric’s golden warmth, feature 22 carats of Madeira Citrine, accented with pink tourmalines and sapphires. The open-back setting allows light to enhance the stones’ natural radiance, creating a contemporary expression of India‘s sensory richness.
Amber Bliss: Capturing India’s Golden Warmth
The Amber Bliss pieces draw inspiration from the golden hues of turmeric and the lively marigold. A 38-carat Madeira Citrine takes center stage, surrounded by pink Tourmalines, orange and yellow Sapphires, and Diamonds. The design mimics the marigold’s fluid silhouette, with an open-back setting that enhances the citrine’s depth and radiance.
This collection embodies the sensory richness of India, translating its colors, celebrations, and memories into tangible forms. The result is a contemporary expression of High Jewellery, where the warmth and exuberance of spices are captured in precious stones and detailed details.
Marigold-inspired forms frame the citrines, while delicate details add movement. The open-back setting allows light to pass through, enhancing the stones’ warm, luminous character. These pieces celebrate golden light and abundant color, offering a modern take on India’s cultural heritage.
