The Beaverbrooks Group has grown its director lineup to seven members, adding three executives to its leadership ranks. Ben Reilly joins as operations director, while Jo Wilkinson takes on the role of digital and brand experience director. Nick Bucknell will oversee watch buying and Loupe operations.
These promotions are part of a broader effort to reinforce the Group’s leadership structure. Anna Blackburn , managing director of Beaverbrooks, said this was the ideal time to expand the team as the firm pursues its long-term strategic vision.
Blackburn said, “We are delighted to welcome Ben, Jo, and Nick to the director team. “All three have built long and successful careers with The Beaverbrooks Group and bring significant expertise across our business.”
Reilly has been with the Group for 21 years, most recently as head of property and store design. Wilkinson has more than 15 years’ experience with Beaverbrooks and will continue to lead its omnichannel and digital development in her expanded role.
Bucknell has been with the business for 22 years and will take responsibility for watch buying across the Group, alongside his existing responsibilities for Loupe and Rolex. These selections add more long-term expertise to the Group’s senior leadership.
Adelle Thompson, who joined Beaverbrooks in 1978, remains director of jewellery buying and merchandising, while the Adlestone family’s ownership continues to be represented by the third generation, with Mark Adlestone OBE retaining his role as chairman and director. Elsewhere, Simon Smith will move from retail director to retail, people and culture director, reflecting the Group’s increased focus on its people, culture and retail development.
The changes come alongside the beginning of the retirement of Roger Fairhurst, who will step down as brand director at the end of September after more than 35 years with Beaverbrooks. He will leave the business in spring 2027. Blackburn paid tribute to Fairhurst’s long tenure, saying: “We are also incredibly grateful to Roger for more than 35 years of commitment to the business and everything he has contributed throughout his career.”
With three of the new directors having spent between 15 and 22 years with the business, the changes represent a significant investment in internal experience as Beaverbrooks enters its next phase of growth.
