France is significantly expanding its presence at INHORGENTA 2027, taking over four pavilions across the exhibition grounds in Munich. From February 19 to 22, 2027, over 40 French brands will showcase their products alongside the French industry association Francéclat, marking the first time three distinct French pavilions will be present. The event, Europe’s leading platform for jewelry, watches, and gemstones, will host the French delegation in halls A1, A2, B1, and B2.
New Hubs for Jewelry and Lifestyle
Two new French pavilions will open in halls B1 and A2 to cover Fine & High Jewelry and Lifestyle & Elegance. In hall B1, six French brands including Baurocher, Isabelle Langlois, and Qitteri will display high-quality jewelry and craftsmanship. The new Lifestyle Pavilion in hall A2 will feature Bangle Up, La Coque de Nacre, and Satellite, highlighting the creative diversity within French jewelry design.
The expansion reflects a strong growth trend in French participation, with a 54% increase in exhibitors compared to the previous year. This surge highlights the event’s growing international focus and the increasing demand for French design and innovation in the global market. The new pavilions aim to give these brands a stronger platform to connect with international buyers and trade audiences.
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For attendees, the concentrated presence of French exhibitors offers a streamlined way to discover emerging labels and established artisans. Rather than searching across scattered booths, trade visitors can access a curated selection of French creativity and technical skill in one location. This setup allows for more efficient networking and a clearer overview of current trends in French luxury goods.
Watchmaking and Design Tradition
The French Pavilion for watches in hall A1 returns for another year, featuring brands such as Charlie Paris, Herbelin, and Yema Watches. Established since 2023, this pavilion serves as a central meeting point for French watchmakers to connect with German specialist retailers and partners from Central and Eastern Europe. Pierre Burgun noted that the French joint stand provides a particularly efficient platform to meet numerous customers from the Baltic states to the Balkans in just a few days.
The ICONIC Pavilion in hall B2, managed by Muriel Piaser, also maintains its strong French presence. This pavilion emphasizes design and aesthetics, rounding out the full French representation at the fair. By maintaining these established formats while introducing new ones, INHORGENTA ensures a broad spectrum of French products is available to the international trade audience.
