Bvlgari has installed a pneumatic, writhing monumental golden sculpture on New York’s High Line, called auruBOROS, as a temporary stage for its iconic Serpenti. The sculpture, conceived by Berlin-based duo Plastique Fantastique, rises from beneath the pavement above Little West 12th Street and will be on view from 10-20 September.
This show-stopping, bulging, coiling presence is Bvlgari’s first major public commission in the United States and the latest chapter in the global tour of the Serpenti Infinito, which has travelled from Rome to Shanghai, Seoul, and Mumbai.
The Installation
AuruBOROS is a temporary, large-scale public installation that is part sculpture and part architectural daring, formed of pneumatic coiling forms that emerge from beneath the tarmac, hinting at bulging, unseen forces working their way out from below the city’s surface.
Marco Canevacci and Yena Young, the artists behind Plastique Fantastique, were chosen for their immersive spatial works that blur the boundaries between the physical space and the city’s surroundings.
The Serpenti Infinito Project
The Serpenti Infinito project takes key characteristics of each city it has visited, creating installations and jewels that reflect its spirit, as seen in Shanghai’s towering skyscrapers, Seoul’s precision, and Mumbai’s textile traditions, offering a cultural exchange between the jeweller and the city.
In New York, it’s an underground force made visible, with five one-of-a-kind high jewellery pieces translating the work of leading American artists into the language of Serpenti, along with three Serpenti Tubogas jewels and a bejewelled high accessories minaudière.
Newly appointed CEO of Bvlgari, Laura Burdese remarks: “With Serpenti Infinito New York, Bvlgari reaffirms its enduring commitment to art as a universal language that connects cultures, inspires dialogue and celebrates creativity in all its forms.
The High Jewellery Pieces
The Serpenti Falling Drops necklace draws its energy from Jackson Pollock’s abstract style, with a 23.13 carat triangular aquamarine suspended from the serpent’s mouth as though released mid-motion.
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The Serpenti Flag necklace and bracelet, inspired by Jasper Johns, interprets the American flag in tanzanite, coral, and diamonds in rose gold.
The opulently bejewelled Serpenti Ocean Deco necklace pays tribute to Miami’s Art Deco architecture and features a 17.98 carat cushion-cut rubellite.
The architectural Serpenti Ocean Deco necklace echoes Miami’s Art Deco seafront, with a rose gold serpent wrapping around the neck and adorned with malachite, onyx, rubellites, and diamonds.
The Serpenti Tubogas Jewels
Three new Serpenti Tubogas pieces expand the New York offering, including a single tubogas coil bracelet, matching earrings, and a brooch, with beady onyx eyes creating the serpent’s mesmerising gaze.
A minaudière decorated with enamel scales is inspired by the 1968 Serpenti Harlequin and created specifically for the New York Serpenti Infinito event, continuing the collaboration with Mary Katrantzou.
Hand enamelling recreates the Serpenti’s iconic scales, suspended from an elegant Cobra chain, crystal-set eyes bring the serpent to life, and a secret clasp harks back to the 1950s Serpenti Misteriosi secret watch.
The Serpenti Flag bracelet is one of five high jewellery pieces created for the New York auruBOROS event, showcasing Serpenti jewels in an artist-created setting linked to the host city.
Once again, the ever-changing Serpenti is reborn in a new skin, shape-shifting to offer a new personality that pays respects to its American host and the spirit of New York during its showstopping visit to the Big Apple.
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It is clear that the Serpenti Infinito project is a celebration of art and culture, with each city leaving its mark on the collection.
The New York event is a culmination of this project, with the auruBOROS sculpture serving as a backdrop for the stunning jewellery pieces.
Bvlgari’s commitment to art and culture is evident in the attention to detail and craftsmanship that has gone into creating each piece.
The Serpenti Infinito project is a sign of the power of art to bring people together and transcend cultural boundaries.
As the project comes to a close, it is clear that the Serpenti Infinito has left a lasting impact on the world of art and jewellery.
The auruBOROS sculpture will remain on view until 20 September, giving visitors a chance to experience the beauty and craftsmanship of the Serpenti Infinito collection.
The sculpture’s unique design and location make it a must-see attraction in New York City.
Visitors can expect to be amazed by the sheer scale and complexity of the auruBOROS sculpture.
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The Serpenti Infinito collection is a true masterpiece, with each piece showcasing the skill and craftsmanship of Bvlgari’s designers.
The collection’s attention to detail and commitment to quality are a reflection of Bvlgari’s dedication to excellence.
As the Serpenti Infinito project comes to a close, it is clear that it has been a resounding success, with the auruBOROS sculpture serving as a fitting finale.
The sculpture’s impact will be felt for years to come, as it has raised the bar for public art installations in New York City.
Bvlgari’s commitment to art and culture has been demonstrated through the Serpenti Infinito project, and it is clear that the company will continue to be a major player in the world of art and jewellery.
The auruBOROS sculpture is a reminder that art can be found in unexpected places, and that it has the power to transform and inspire.
The Serpenti Infinito collection is a celebration of the beauty and craftsmanship of Bvlgari’s jewellery, and it is clear that it will be remembered for years to come.
