Pandora announced a reshuffle of its senior team, naming André Branch as president of its North America cluster and appointing Paulo Garcia as the incoming chief financial officer.
New president to steer North American growth
Effective August 15, André Branch will lead Pandora’s operations in North America from the company’s New York office. He brings more than 25 years of experience across consumer, beauty, and lifestyle.
He joins Pandora from R.E.M. Beauty, where he served as CEO.
Earlier in his career, he held senior leadership positions in North America and Europe at Estée Lauder, L’Oréal, Diageo, and Kraft Heinz.
According to Massimo Basei, chief commercial officer, his ability to combine strategic clarity with disciplined execution makes him “exactly the right person” to lead Pandora’s North America business. Basei highlighted the need for a leader who can drive growth across the region.
Read Also: Fall fashion trends emphasize neutral colors
He succeeds Luciano Rodembusch, who departed the company in February 2026.
Finance chief transition set for December
Anders Boyer will retire as CFO on November 30 2026, creating a two-month handover period before Paulo Garcia assumes the role on December 1. The transition is designed to ensure continuity of financial reporting and ongoing strategic initiatives.
Chair Peter Ruzicka praised Boyer’s 14-year tenure, noting that he joined Pandora’s board in 2012 and became CFO in 2018, and thanked him for his incredible contributions as he steps away from executive life.
Garcia, a Portuguese national, joins from Walmart Mexico & Central America, where he served as CFO, and previously held finance leadership at Ahold Delhaize and Unilever.
During Boyer’s time, Pandora reported that revenue has grown 389 per cent since 2012, while total shareholder return has exceeded 2000 per cent, showing the financial momentum the new CFO inherits.
